Packed Party x MJD: Spring in Your Step!
I'm excited to share a special collaboration with a brand that is particularly close to my heart, Packed Party! Before we take a closer look at the exclusive launch, let me take you back to where it all began.
Fresh out of college, my first job was Visual Merchandiser for Hallmark. My role involved visiting numerous Hallmark stores in the DMV area and advising the retail teams on how to best organize the store and product offerings. While it may have included a lot of stocking shelves, it was also an invaluable experience that laid the foundation for my journey in retail, product merchandising, and design.
I specifically remember stocking shelves with Packed Party products and admiring how their signature, vibrant products stood out from everything else in the store. Little did I know, that admiration would turn into something so special down the road!
I was thrilled when I opened my Instagram and received a DM from Packed Party in Winter of 2021 asking to collaborate. Working closely with the founder, Jordan Jones and her team, we designed our 'Party Animal' canvas kit, which launched in February 2022. As you can imagine, it was particularly meaningful to me as it was a testament to the evolution and success of the MJD brand.
We're excited to throw another Packed Party, inspired by the colorful things I'm loving right now, especially my pink cowgirl boots! The Spring in Your Step kit includes the exclusive canvas, one of Packed Party's signature confetti bags, a needle threader, and a specially selected collection of Planet Earth Silk and DMC fibers.
This kit can be purchased on our website, as well as at packedparty.com for $85. If you see it sold out on one site, check the other site!
We hope this canvas puts some Spring in your Step - Happy Stitching!